Deep experience, top-tier talent, and a flexible, bespoke approach.

mirrorball was born from a desire to bring talented consultants together and help clients stand out—offering a cost-effective alternative to traditional agency pricing.

Before founding mirrorball, I pioneered a content team in an agency setting while leading consumer media programs for beloved global brands. My career started with community management and content roles at several San Francisco startups, evolving into freelance writing, web production, and brand strategy. This path gave me a well-rounded perspective on what it truly takes to build and sustain brands in today’s fast-paced, digital world.

Along the way, I’ve connected with a robust network of talented consultants, creatives, writers, strategists, and communicators—who now form the heart of our collective. Together, we bring diverse expertise and fresh thinking to every project, ensuring our clients get tailored, strategic support that drives results.

We’ve had the privilege of working with amazing clients like The Bar Method, Boll & Branch, Boston Urban Hospitality Group, The New York Institute of Aromatherapy, Serenflipity, and world-changing companies like Eventbrite, Meta, Google, Opendoor, Otter.ai, Pinterest, and Samsung. Through these partnerships, we’ve learned that terrific results don’t always require the biggest budgets—what matters most is the right approach and a committed team.

At mirrorball, we work smart, stay hands-on, and love digging into the details alongside our clients. We invest time to truly understand your business and craft bespoke programs designed to meet your unique goals. Our flexible approach lets us scale up or down as needed, while consistently delivering top-tier work that spotlights the incredible things you’re doing.

We’d love to learn more about your brand and how our team can help it shine. Thanks for stopping by!

—Krista and the mirrorball team

OUR FOUNDER

Krista Gray

  • Krista thinks about the full picture: brand, presentation, content, and how all these elements fit together. Beyond her talent, she is truly a joy to work with. She is thoughtful, sharp, and genuinely kind. A true gem of a human.

    Stephanie Sedlak, The Rosey Agency

  • I recommend Krista for any project where you're looking for someone reliable who will bring their experience and connections to the table.

    Adrian S., MatchPoint

  • Proactive and smart - would hire again!

    Julia C., Influencer Marketing Director

  • While we were primarily looking for a redesign of our website, Krista and her team took a keen editorial eye to our content, improving how we communicate with website visitors. Highly recommend!

    Charlie M., Global Debt Registry

  • I honestly feel like I've seen websites that cost four times as much and don't look half as good. Perhaps the best recommendation I can give is to relay what several people have said upon visiting my website: "It looks and feels just like you!"

    Jay O’Rear, Writer

  • It was a pleasure working with Krista and her team. Our website turned out great!

    Kevin G., Snap Inc.

  • Krista is quick to dive into a project, quick to learn the voice of a publication, quick to turn around high quality drafts, quick to incorporate feedback and edits. I never have to stress about timeline with her, and that's a great feeling.

    Erin G., The Muse

  • Krista has become my go-to person for all things content. She's incredibly smart, and makes complex projects digestible. Her copy-editing has been a life saver for a number of high priority presentations.

    Danielle C., Amazon

  • Krista does not miss a beat, and if she doesn't know something she is a resource ninja. And all of this comes with a kind, generous and warm human being. An overall lovely experience.

    Julie K., Lighting Up Rooms Research

  • I've worked with numerous individuals and companies on website and content projects, and nobody is as diligent as Krista. Her communication is clear, concise, and easy to understand—especially when discussing technical topics.

    Harper Spero, Made Visible

  • I hired Krista when I needed high-quality marketing content for my company's blog. She exceeded all expectations, providing excellent, demographically-focused content that required no editing or feedback before it was ready to go live.

    Patrick M., Dogfood Studios

  • Krista rescued me from frustration surrounding website design! She and her team make the client's goal an immediate priority.

    Patricia Woods, Career Coach